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  7. Racing goes international

Racing goes international

Racing Club de Strasbourg Alsace announces the creation of official social media accounts on Twitter in English and German, on Facebook in German and on Weibo in Chinese. The Racing website is also becoming multilingual, offering regular content in the three languages to promote the club’s values internationally.

At the national level, Racing promotes entertaining football that is aligned with the values of its home region in Strasbourg, France: respect, resilience, passion and loyalty.

The city of Strasbourg is internationally renowned thanks to its status as the headquarters of the European Parliament. A cross-border location with Germany and Switzerland makes the region incredibly attractive – revered for its gastronomy, architecture, hospitality and natural landscapes.

Racing, a traditional club rooted in its home, aims to contribute to the influence of the Strasbourg region through its international development. This is an opportunity for the club to further assert its values, constituting a new step to develop its status and expand its community of fans.

Beyond official communication channels, Racing will also rely on a partnership with the OneFootball platform to amplify the visibility of its content in new territories.